Integrated Marketing Plans

Business planning - Goal setting, goal assessment
Product definition - Define the management style
Competitive analysis - Differentiate the firm, identify its niche
Target market identification - Profiling prospects
Target market research - Pinpointing what the market is buying
Customized mailing lists - Narrow the market focus to proven buyers
Marketing programs - Collateral to increase brand awareness
Quarterly mailing services - Updates sent to prospects to increase "comfort level"
Events, conferences, PR - Increase visibility and public profile of management
Relationship management - lead generation, networking, introductions
Mentoring and training - Working with existing staff
Active asset gathering - Closing sales, RFP's and Finals